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Dec. 01, 2016

AC Milan players surprise fans with their performance at a coliseum!Toyo Tires to release third Promotional Video featuring AC Milan Players

Japanese tire maker TOYO TIRE & RUBBER CO., LTD. has produced the third promotional video, “AC Milan vs. Drift Cars”, featuring players from the prestigious Italian Serie A club AC Milan. It will be released globally on December 1, 2016. ( https://youtu.be/MRBp9srnOxM )

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Toyo Tires aim to provide the element of “surprise,” which can move people’s hearts with unique imagination and innovative technology. Under the global branding strategy with the key message of “Surprising the world”, Toyo Tires has collaborated once again with their sponsorship partner AC Milan and its stars. The result is “AC Milan vs. Drift Cars”, which also features star players of AC Milan, including Keisuke Honda, Alessio Romagnoli, Ignazio Abate and Gabriel Ferreira.

The theme of the video production is “Synchronized Passion”. The stage is set in a coliseum similar to the historic Colosseum in Italy. The red flames of passion paint the air as the AC Milan stars compete for the best performance with two sports cars (Nissan GT-R & TOYOTA 86) equipped with Toyo Tires’ PROXES tires. Both the players and sports cars are in sync as they engage in beautiful passing techniques, with the drivers performing doughnut maneuvers and twin drifts in unison, awing on-looking spectators in the coliseum. You won’t be able to take your eyes off until the end as the stars take it to the stands and the sports cars perform incredibly.

After a string of AC Milan plays, Franco Baresi, a legend of AC Milan with the retired number 6, makes a guest appearance. This is another must-see scene.

The unique and thrilling stories told through AC Milan’s players and sports cars have gone viral and have captivated many fans around the world.

・First Video   :  Title “AC Milan vs Super Car” (Nov 2014 release)
             https://youtu.be/M092PBHytC8

・Second Video :  Title “Chase in Milan” (Dec 2015 release)
            https://youtu.be/VMFRylJaVmY

Always looking to exceed consumers’ expectations and deliver the world surprises like no other brand can, Toyo Tires is geared to continue pushing the envelope.

■Key Information

 Title

 TOYO TIRES×AC Milan Promotional Video ” AC Milan vs. Drift Cars”

 Starring Keisuke Honda (Japan), Alessio Romagnoli (Italy), Ignazio Abate (Italy),
Gabriel Ferreira (Brazil), Franco Baresi (Italy), and more.
 Filming location  Ibaraki, Japan ; Milan, Italy
 Distribution channels YouTube, Toyo Tires’ official website, etc.
Length: 90 sec YouTube URL : https://youtu.be/MRBp9srnOxM
TOYO TIRES Campaign Website : http://toyotires-milan.com/en/
 Drivers Nissan GT-R, Masato Kawabata (Team TOYO TIRES Drift)
Toyota 86, Hideyuki Fujino (Team TOYO TIRES Drift)

 ■Video Imagesimg_002

 

 

 

 

 

 

TOYO TIRE & RUBBER CO., LTD. CORPORATE COMMUNICATIONS PLANNING
Osaka Head office Telephone: +81-72-789-9100 Facsimile: +81-72-773-3272
Tokyo office Telephone: +81-3-5822-6621 Facsimile: +81-3-3865-2240

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