Dec. 11, 2014
TOYO TIRES Sets Foot at the San Siro
Osaka, Japan – 11 December, 2014 – Toyo Tire & Rubber Co., Ltd. (headquartered in Nishi-ku, Osaka; Takuji Yamamoto, president) announces that the company will present the Italian Serie A league’s AC Milan vs. S.S.C. Napoli S.p.A soccer match on December 14 as “Match Sponsor Day.”
Toyo Tires, which became an AC Milan sponsor from April 2014, has begun kicking its sponsorship into full gear for the 2014-15 season that began at the end of August. This past November 17, Toyo released a self-produced original film titled “AC Milan vs Super Car” to a global audience. The film has already attracted over six million views and has generated buzz worldwide.
（Please see the film from website: https://www.youtube.com/watch?v=M092PBHytC8）
For the AC Milan vs. S.S.C. Napoli S.p.A match, the company will set up a Toyo Tires booth around the perimeter of AC Milan’s home San Siro stadium, where in addition to displaying the company’s lineup of premium tires it will also offer a variety of fun mini-events, including a radio controlled car race and a selfie contest. Female models dressed in innovative Japanese kimono featuring designs inspired by tire tread patterns will also be on hand to interact with visitors. This first-of-its-kind unique space will be a production that is expected to deliver new surprises to AC Milan supporters.
■Comment by AC Milan deputy chief executive Barbara Berlusconi
I am extremely pleased to be able to hold the first home match sponsored by Toyo Tires. Since concluding the partnership with Toyo Tires, the company’s aggressive initiatives have exceeded our expectations, which has been very encouraging, and I am certain that fans of Toyo Tires have increased not only in Italy but throughout the world. I am hopeful that this support will inspire our team to prevail amid the fierce competition of Serie A.
■Comment by Toyo Tires corporate officer Takashi Shimizu
AC Milan is a team that always fully exhibits an aggressive attitude, and Toyo Tires is honored to support the team. Toyo Tires’ brand statement is “driven to perform,” and in our AC Milan support initiatives as well our motto is to deliver new surprises that other sponsors have not conceived of. I am happy that Toyo Tires has been welcomed as an AC Milan sponsor, and we want to continue to provide original and optimal support.
■About Toyo Tire & Rubber Co., Ltd.
Founded in 1945 in Osaka, Japan, Toyo Tire & Rubber Co., Ltd. develops and manufactures a broad range of products with a focus on automobile tires such as automotive anti-vibration rubber, urethane products, and industrial rubber products based on the company’s original technology. Toyo Tire & Rubber has production bases in Japan, the U.S., China, and Malaysia, and supplies products to markets around the world. In 2013 the company logged a record high 370.2 billion JPY in sales. The company expects to break this record by posting 400 billion yen consolidated net sales and 40 billion yen operating profit in the year ended December 31, 2014.
Toyo Tires announced that it will produce an original AC Milan booster film, titled “Driven to perform. To SAN SIRO.” The production will enlist the participation of AC Milan fans from around the world, and the completed film will be screened during AC Milan home games contested at San Siro stadium, the hallowed grounds of Italian soccer.
（Please see our press release in our website :http://www.toyo-rubber.co.jp/english/news/2014/141125.html ）
TOYO TIRE & RUBBER CO., LTD. CORPORATE COMMUNICATIONS PLANNING
Hyogo Head office Telephone: +81-72-789-9100 Facsimile: +81-72-773-3272
Tokyo office Telephone: +81-3-5822-6621 Facsimile: +81-3-3865-2240