Nov. 12, 2014
TOYO TIRES Launches Brand Promotional Video Featuring A.C. Milan FootballersAmazing Performances in Alleys and Rooftops of Milan
Osaka, Japan – 12 November, 2014 – Japanese tire maker Toyo Tire & Rubber Co., Ltd., is launching a brand promotional video that features prominent footballers Montolivo, Ménez, Rami and Honda from A.C. Milan competing in a city alley race against an Audi R8. The two-and-a-half-minute video, complete with a surprise ending after the tagline “Amazing Performance,” will go live on YouTube on November 12, 2014.
|Title||AC Milan vs Supercar by TOYO TIRES|
|Starring||Jérémy Ménez, Riccardo Montolivo, Adil Rami, Filippo Inzaghi, Keisuke Honda|
|Filmed in||Milan, Italy|
|Distribution via||YouTube, Corporate website, etc.|
|Producer||Toyo Tire & Rubber Co., Ltd.|
The four famous footballers dribble and pass a soccer ball to each other throughout the streets and rooftops of Milan with masterful skill. The Audi R8, equipped with “PROXES T1 Sport” high-performance tires, drives through the same streets with a soccer ball buckled in at shotgun. Racing in style, it heads for the same goal as the footballers. Who will win? The people of Milan hold their collective breath.
The video is highly polished and thoroughly entertaining. It is aimed not only at Milanisti and auto fans but the general public as well. Dialogue is kept to a bare minimum, and the fun can be experienced in full even if the audience does not understand a word of Italian.
A.C. Milan is one of the best football clubs in the world. TOYO TIRES, which is one of A.C. Milan’s Premium Sponsors, took great pleasure in commissioning this unique video to simultaneously showcase the amazing performances of both its top quality tire products and A.C. Milan’s footballers.
The video embodies the company’s belief in constantly providing fresh surprises to its audience, says spokesperson Haruhiko Kitagawa said, adding, “We wanted to express how we as a tire manufacturer can be playful and at the same time a serious competitor, just like the A.C. Milan stars. We believe the video not only achieves that, but also captures the joy and beauty of driving with high performance auto gear.”
About Toyo Tire & Rubber Co., Ltd.
Founded in 1945 in Osaka, Japan, Toyo Tire & Rubber Co., Ltd. develops and manufactures a broad range of products with a focus on automobile tires such as automotive anti-vibration rubber, urethane products, and industrial rubber products based on the company’s original technology. Toyo Tire & Rubber has production bases in Japan, the U.S., China, and Malaysia, and supplies products to markets around the world. In 2013 the company logged a record high 370.2 billion JPY in sales. The company expects to break this record by posting 400 billion yen consolidated net sales and 40 billion yen operating profit in the year ended December 31, 2014.
Holding “driven to perform” as its brand statement, Toyo Tire & Rubber saw the same commitment to performance in A.C. Milan, and in April 2014 became the first Japanese company to officially support the team as a Premium Sponsor.
About PROXES T1 Sport
The Proxes T1 Sport delivers increased control and precision for true balance in both wet and dry handling conditions. State-of-the-art design and construction provide the perfect mix of high-speed stability and cornering power, precise steering response, and quick braking on wet or dry surfaces.
TOYO TIRE & RUBBER CO., LTD. CORPORATE COMMUNICATIONS PLANNING
Hyogo Head office Telephone: +81-72-789-9100 Facsimile: +81-72-773-3272
Tokyo office Telephone: +81-3-5822-6621 Facsimile: +81-3-3865-2240