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Nov. 04, 2014

NITTO to Exhibit at SEMA Show 2014

Osaka, Japan – 4 November, 2014 -Toyo Tire & Rubber Co., Ltd. (Takuji Yamamoto, president) announces that U.S. tire sales subsidiary Nitto Tire U.S.A. Inc. (“NTU”; Keiko Brockel, president) will exhibit at SEMA Show 2014*1 in Las Vegas, Nevada over four days from Tuesday, Nov. 4 through Friday, Nov. 7.
【*NITTO Booth: South Hall No. 40130】

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(NITTO booth image from last year)

On mainly display at this year’s NTU booth will be the Exo Grappler AWT, an all-weather pickup truck & SUV tire that went on sale in North America from this autumn, and the new Terra Grappler G2, the next-generation Terra Grappler all-terrain tire. The Nitto Grappler series features highly aesthetic tire treads and dual sidewall designs. NTU will showcase Nitto’s distinctive tires tailored to user needs to SEMA Show attendees from around the world who have a passionate interest in customized cars.

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NTU will also be ratcheting up its “Live from SEMA” wall-to-wall coverage of the event. Users will be able to access the enhanced “Live from SEMA” website to search using hashtags for uploaded photos and video by social media type, product or brand. Moreover, content uploaded to the website each show day will be organized into the site’s Articles section, thus enabling easy browsing by users based on time sequence.
For NTU, the SEMA show is not merely a one-way brand appeal, but rather, bidirectional communication which, through the pursuit of new social media possibilities, will unite motor enthusiasts and boost the level of SEMA Show excitement.
The “Live from SEMA” website will be up and running from Tuesday, October 28 U.S. time, one week prior to the start of SEMA Show. Nitto booth activity will be continuously updated on the company’s social media sites. (http://www.livefromSEMA.COM)

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(“Live from SEMA: website image)

For details, check out Nitto’s official social media pages.
 *Facebook page: https://www.facebook.com/NittoTire
 *Twitter: @Nitto Tire
 *YouTube channel: https://www.youtube.com/user/NittoChannel

*1) SEMA Show
SEMA Show, the world’s largest aftermarket parts trade show, is held each autumn by the Specialty Equipment Market Association (SEMA). The show attracts over 2,000 exhibitors from the auto industry showcasing the latest products and cutting-edge technology at a single venue, making the show highly popular as the optimal spot to catch up on latest auto industry trends. Over 100,000 industry participants and buyers from around the world are expected to attend.

TOYO TIRE & RUBBER CO., LTD. CORPORATE COMMUNICATIONS PLANNING
Osaka Head office Telephone: +81-72-789-9100 Facsimile: +81-72-773-3272
Tokyo office Telephone: +81-3-5822-6621 Facsimile: +81-3-3865-2240

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