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Sep. 29, 2008

TOYO TIRES Rated the #1 Commercial Products by North American Independent Tire Dealers

OSAKA, JAPAN – September 29, 2008- TOYO TIRE & RUBBER Co., LTD. (President and CEO : Kenji Nakakura) hereby announces that TOYO TIRES has once again been rated the “#1 Overall Brand” for commercial products (Medium Truck Tires) in Tire Review Magazine’s annual Tire Brand Study of North American tire dealers.

Conducted by Babcox Research for Tire Review, this prestigious survey measures tire dealer opinions and perceptions about the brands they carry and sell.
As a part of the tire survey, dealers were asked to rate each brand of tires they carry on a 1 to 10 scale on a series of categories. The additional categories of the consumer tire survey where TOYO TIRES scored number one in five out of nine categories – overall brand, retreadability, application coverage, fill-rate and adjustment policy.
TOYO TIRES has also received this honor a remarkable five of the last seven years for commercial products.

Masaharu Yoshimoto, president & CEO, Toyo Tire U.S.A. Corp., expressed a continued commitment to maintaining the products for independent tire dealers and for commercial truck operators throughout the United States.

TOYO TIRE & RUBBER Co., LTD. makes an effort to always deliver the best in satisfaction and quality to all of its global customers.


TOYO TIRE & RUBBER CO., LTD. CORPORATE COMMUNICATIONS PLANNING
Osaka Head office Telephone: +81-72-789-9100 Facsimile: +81-72-773-3272
Tokyo office Telephone: +81-3-5822-6621 Facsimile: +81-3-3865-2240

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