OSAKA, JAPAN - December 21, 2007 - TOYO TIRE & RUBBER Co., LTD. (President: and CEO Yoshio Kataoka) hereby announces that TOYO TIRE BENELUX B.V. (President: G. v. Beusekom), the tire sales subsidiary of Toyo Tire & Rubber Co., Ltd. based in the Netherlands, will be exhibiting at the European Motor Show Brussels, to be held over thirteen days from January 15 (Tuesday) to January 27 (Sunday) at the Brussels Exhibition Center in the Belgian capital Brussels.
The European Motor Show Brussels is an annual large-scale motor show and one of the major exhibitions sponsored by the International Organization of Motor Vehicle Manufacturers known as OICA, Organisation Internationale des Constructeurs d'Automobiles. Quite a few companies including major automobile and tire manufacturers will present their exhibits in line with this year's theme of "ecology." As usual, the show will provide an ideal opportunity to gain information on new products and the latest technologies and trends. In recent years, the show has attracted not only local motoring enthusiasts but also increasing numbers of visitors from abroad. Over 700,000 visitors are expected this year.
This year's TOYO TIRES exhibition booth will showcase products including a cross-section model of PROXES CF1 TOYO RUN FLAT tire which can continue to perform even after a puncture, PROXES R1R, the genuine sports radial, scheduled for a full-scale roll-out across Europe from now on, and OPEN COUNTRY M/T, the immensely popular off-road tire. Toyo Tire & Rubber intends to pursue its distinctive branding strategy for the enhancement of its market recognition and brand image not only in the Benelux region but also throughout Europe through this event.