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Dec. 15, 2005

Establishment of NITTO JAPAN CO., LTD., a new sales subsidiary to market Nitto Tire brand products in Japan

Toyo Tire & Rubber Co., Ltd. (President: Yoshio Kataoka) announces the establishment of NITTO JAPAN CO., LTD., a new sales subsidiary to market Nitto Tire brand products in Japan, effective November 1.

In the North American market, the Nitto brand has been enjoying a high reputation for its product originality, especially in the area of high performance tires for passenger cars and SUVs, and sales have grown steadily. The newly established company will roll out sales and marketing activities in a highly creative manner, aiming to emulate Nitto Tire’s North American success by rapidly establishing a strong brand foothold on the Japanese market.

Going forward, Toyo is committed to further strengthening its brand power in the domestic market, in pursuit of an effective combination of and balance between the Toyo and Nitto brands.

Outline of the new company:
1. Company Name: Nitto Japan Co., Ltd.
2. Head Office: 17-18,Edobori 1-Chome,Nishi-Ku,Osaka City,Osaka 550-8661,Japan
3. President: Yutaka Nozaki
4. Date established: November 1, 2005
5. Capital: 20 million yen
6. Ownership: Wholly-owned subsidiary of Toyo Tire & Rubber Co., Ltd.
7. Number of employees: 5

 

TOYO TIRE & RUBBER CO., LTD. CORPORATE COMMUNICATIONS PLANNING
Osaka Head office Telephone: +81-72-789-9100 Facsimile: +81-72-773-3272
Tokyo office Telephone: +81-3-5822-6621 Facsimile: +81-3-3865-2240

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