MESSAGE FROM THE PRESIDENT | INVESTOR RELATIONS

HOME > INVESTOR RELATIONS > MESSAGE FROM THE PRESIDENT

A commitment to creating new value through innovation in advanced, propriety technologies.

In May 2011, we at Toyo Tires Group set "Vision 2020" as a long-term strategy for the next 10 years to realize our ideal future, and "2011 Mid-Term Business Plan" as a five-year specific management plan for our interim target by 2015. Both concepts are based on the Corporate Mission Statement that expresses our foundational spirit, and the Corporate Philosophy that guides our management decisions.

"2011 Mid-Term Business Plan" is a milestone toward realizing "Vision 2020," under which we work on establishing a profitable base in 5 years. In the subsequent 5 years, we will implement growth strategies fully and firmly to achieve our dream for 2020. The year will be the 75th anniversary of the foundation of Toyo Tires as well as the quarter century mark toward its 100 years of history. We have illustrated our three ideal futures in the overall vision.

"Vision 2020" [For our business as a whole] The company that has strong presence with distinctive technologies and marketing strategy with customer-oriented perspective [For the relationship with stakeholders] The company which is trusted in the society, and in which each employee is keen to fulfill its corporate social responsibility [The corporate culture to pursue] The company rich in imaginative freedom, challenging spirit, energy and vitality [Business Targets] Net Sales : 600 Billion Yen Operating Profit-to -Sales Ratio : 10.0%

To make it as a springboard to achieve our vision, we set a motto for "2011 Mid-term Business Plan" as "CHARGE OUR DREAMS," expressing our desire to build profit base and prepare ourselves with ability toward accomplishing our 10-year dream. We are sharing this desire with the entire Toyo Tires Group and putting the following three basic policies and four basic strategies into company-wide action to realize our ultimate goal. To that end, the entire Toyo Tires organization shall always be aware of how to maximize its corporate value, and combine strong determination, wisdom and efforts to build robust corporate structure.

"2011 Mid-Term Business Plan" [Basic Policies]Transparent management / Technology-oriented management / Fast-track worldwide growth [Business Target]Net Sales: 400 Billion YenOperating Income 30 Billion YenOperating Profit-to -Sales Ratio: 7.5% [Basic Strategies]Concentrate management resources into growing markets and strategic business areas / Establish business models for increasing profitability / Create new demand with unique technologies / Address continuous corporate innovation

Although severe economic environment continues and aftereffects of the East Japan Earthquake on March 11 has been widely remaining, we place FY2011 as an important year for us to make a fresh start toward new growth eyeing 5-10 years down the road. To that end, all of us at the Toyo Tires Group are united in dedicating ourselves to ensure achieving these goals.