Quality Assurance Efforts

TOYO Product Safety Charter

In its Charter of Corporate Behavior, Toyo Tires Group states as its manufacturing principle that we will “strive for the highest levels of quality, safety, and societal benefits in our products and services.” We have also established the “Toyo Product Safety Charter” to clearly define the fundamental philosophy and action guidelines regarding product safety. To translate these philosophy and guidelines into practice, we have developed a concrete action plan and are implementing it.

1. Fundamental Philosophy
Throughout our corporate efforts to provide better movement and greater comfort, we provide even safer products to customers, consumers, and society, and contribute to the creation of a wealthy and abundant society.

2. Action Guidelines

  1. As an environment-creating corporation that seeks to make even more symbiotic relationships between people and the earth, Toyo Tire & Rubber provides customers, consumers, and society with products and services that are trusted and safe.
  2. To assure the safety of products, Toyo Tire & Rubber complies with the necessary internal rules and external laws, regulations, standards and guidelines, and based on conformity with them, seeks even higher product safety.
  3. Toyo Tire & Rubber considers product safety from the stages of product planning, development and design, through to production, sales, and even after the end of use.
  4. Toyo Tire & Rubber conducts education and awareness-raising concerning product safety for every employee layer and seeks to raise product safety consciousness.
  5. At Toyo Tire & Rubber, in addition to informing and educating customers and consumers about methods of suitable use for products and misuse prevention, we listen earnestly to their opinions and desires and reflect them in our products as we pursue thorough product safety.

Quality Assurance System

At Toyo Tire & Rubber, it has been our priority to improve our quality assurance and quality control systems. Quality Assurance Division was created in July 2015 (by revamping the former Quality Assurance Department). The quality assurance department at each production site was placed under the Quality Assurance Division for a better coordination. Through reorganizations and external hiring at the end of March 2016, the quality assurance organization has been drastically improved as well as doubled in size.

In cooperation with JMA Consultants Inc. (JMAC), the Quality Assurance Division is re-evaluating and improving our entire quality assurance system. We are working to revamp not only the quality management system for production but also the quality planning and quality design systems for the design and production preparation stages.

Akashi Plant of Toyo Chemical Industrial Products Co., Ltd. and all tire production facilities in Japan have been audited and revamped by the end of March 2016. All other locations in Japan and the tire production facilities outside of Japan were audited and revamped by the end of December 2016.

We will continue to evaluate and improve the quality assurance systems at other locations outside of Japan.

Quality assurance system

Quality Assurance System

Quality Management System Certification Status

The quality management systems at Toyo Tires Group are based on ISO9001 and ISO/TS16949 standards.

For the tire business, ten locations including all eight production facilities in and outside of Japan were ISO9001 certified by the end of December 2016. For Automotive Parts (Business), eleven locations in and outside of Japan have been ISO9001 certified.

Efforts to obtain ISO/TS16949 certifications are also ongoing, resulting in six tire business facilities and two Automotive Parts (Business) facilities in and outside of Japan being ISO/TS16949 certified at the end of December 2016. All locations with ISO/TS16949 certification will be transitioned to IATF16949 certification starting in fiscal year 2017.

Business Site Year/Month Certified
ISO9001 ISO/TS16949
Sendai Plant July 1995 November 2006
Kuwana Plant, Tire Business December 1995 November 2006
Kuwana Plant, Automotive Parts (Business) June 2001 -
Toyo Soflan Co., Ltd. February 2002 -
Hyogo Manufacturing Complex January 2000 -
Ayabe Toyo Rubber Co., Ltd. January 2003 -
Fukushima Rubber Co., Ltd. March 1997 November 2010
Soflan Wiz Co., Ltd. Iwaki Plant February 2004 -
Toyo Tyre and Rubber Australia Ltd. March 1994 January 2009
Toyo Tire Europe GmbH November 1995 -
Toyo Tire U.S.A. Corp. November 1997 -
Toyo Tire North America Manufacturing Inc. July 2008 September 2014
Silverstone Berhad May 2010 May 2010
Toyo Automotive Parts (USA), Inc. February 2004 -
New Pacific Industry Co., Ltd. January 1998 April 2007
Toyo Automotive Parts (Guangzhou) Co., Ltd. May 2007 -
Toyo Tire (Zhucheng) Co., Ltd. October 2008 -
Toyo Tire Zhangjiagang Co., Ltd. February 2013 -
Toyo Tyre Malaysia Sdn Bhd October 2013 November 2014
Wuxi Toyo-Meifeng Rubber Products Co., Ltd. March 2014 -
Toyo Rubber Chemical Products (Thailand) Ltd. April 2014 -

Responding to the Quality Standards of Each Country

In the Tire Business, to fully comply with the increasingly complex quality-related laws and regulations in each country, we collect information from around the world on a daily basis, in close cooperation with persons in charge at overseas Group sales companies/dealers and production bases, as well as industrial organizations. As a member of Japan Automobile Tyre Manufacturers Association (JATMA), we make recommendations to various organizations, visit regulatory authorities to exchange opinions, and distribute information overseas in cooperation with organizations such as U.S. Tire Manufacturers Association (USTMA) and the European Tyre and Rim Technical Organisation (ETRTO). We send out latest information and give presentations on legal and regulatory matters at all of our domestic and overseas facilities. We share the knowledge of international laws and regulations with all locations regardless of the country. We are exerting our group-wide efforts to ensure that we meet all quality standards.

In the Automotive Parts (Business), we also carry out measures to ensure the quality meeting the requirements of customers as well as quality standards in each country.

Toyo Tires Group or one of our group companies belongs to the following trade associations:

  • Keidanren Japan Business Federation
  • Japan Automobile Tyre Manufacturers Association (JATMA)
  • The Japan Rubber Manufacturers Association (JRMA)
  • U.S. Tire Manufacturers Association (USTMA)
  • The European Tyre and Rim Technical Organisation (ETRTO)
  • The Malaysian Automotive Tyre Manufacturers Industry Group (FMM MATMIG)
  • Thai Automobile Tyre Manufacturers Association (TATMA) *As an Extraordinary Corporate Member.
  • China Rubber Industry Association (CRIA)
  • The International Rubber Study Group (IRSG)
  • World Business Council for Sustainable Development (WBCSD)

Promoting QC Circle Activities

QC circle members from Malaysia presenting at the company-wide QC Circle Conference (First time participants)QC circle members from Malaysia presenting at the company-wide QC Circle Conference (First time participants)

At Toyo Tires Group, our employees participate in QC circle activities to learn “the joy of learning and continuous improvements.” QC circle activities are also designed to create fun and safe work environment. By taking part in these activities, our frontline employees can think and make improvements on their own. They also gain more knowledge as well as soft and hard skills that are required to do their job. QC circle activities have been making our workforce strong for more than fifty years. A “company-wide QC Circle Conference” is held every year so that employees can share their experiences and achievements and to learn from one another.

As a part of our efforts to improve our quality on a global scale, we have been implementing QC circle activities at production facilities outside of Japan in the last ten years. As a result, two Chinese plants started to participate in the company-wide QC Circle Conference in 2015 and a Malaysian plant in 2016.

Toyo Tire North America Manufacturing Inc. Receives Ford Q1 Award

Toyo Tire North America Manufacturing Inc. “TNA”, a Toyo Tires Group company that manufactures tires in the U.S.A. was recognized by Ford Motor Company as a preferred supplier and awarded the prestigious Ford Q1 award. TNA has supplied original equipment tires to Ford since April 2014.

The Ford Q1 award is internationally acknowledged as an indication of extraordinary quality and is only granted to those suppliers that have proven capabilities well beyond ISO/TS16949 automotive certification requirements and meet Ford’s stringent quality standards. In order to qualify for the award, TNA was required to undergo rigorous audits, ensuring that the company continuously met Ford’s strict criteria. Because of such efforts, TNA earned the award in recognition of its superior product quality, high reliability, exceptional materials and dependable supply chain management.

Message from the Senior Director of Quality at TNA

“We are extremely pleased to have earned the Ford Q1 Award and consider it an acknowledgement of Toyo’s never-ending pursuit of its customer-focused mission. This achievement is the direct result of our team members’ success in providing customers the highest quality products that exceed our customers’ expectations.”

Mr. Steve Wesner

TNA Employees and the flag awarded by Ford TNA Employees and the flag awarded by Ford

Improving Service Quality at our Sales Subsidiaries

We want our customers to shop for our products with ease, confidence, and satisfaction. So, we are working hard to improve the level of service provided by sales associates and receptionists at our tire sales subsidiaries.

Toyo Tire Japan Co., Ltd. holds “National Speech Contest for our sales associates” and “National Front Desk Call Handling Contest” for the receptionists. They are designed to encourage employees to be cognizant of their communication skills and learn how to explain the benefits of our products properly and in a way that is easy to understand.

At the “National Speech Contest”, participants give presentations and are evaluated on their ability to share their product knowledge and to explain the benefits of our products to our customers and distributors. During the contest, the participants can share the best practices with one another and apply them on the job. This is also a good opportunity to train employees to speak to the rest of the company from a customer’s perspective.