The Toyo Tires Group Environmental Protection Fund

The Toyo Tires Group Environmental Protection Fund

The Toyo Tires Group established the Toyo Tires Group Environmental Protection Fund in 1992 to provide financial assistance to non-profit organizations involved in environmental protection activities. In line with the company’s intention to support employees’ commitment to environmental protection, the Fund adopts a gift matching system, under which the company donates the same amount of money as donated by employees. Donation to the Fund has taken root throughout the Group, with the participation rate of employees reaching about 90%.

Donations have been managed as a foundation fund of the Osaka Community Foundation since fiscal 1993. As of fiscal 2016, the fund has provided financial aid of 426 million yen to a total of 767 organizations.

In fiscal 2013, we launched an In-House Fund (direct donation to organizations selected independently by our company) to support a wider range of activities, including humanitarian assistance (volunteering by employees.) The In-House Fund Secretariat visits the subsidized organizations regularly each year to check and evaluate their activity status, and to exchange opinions about problems with activities.

Major activities supported by In-House Fund

  • Tree planting and management of forests around our business sites, in which Group employees participate as volunteers
  • Biodiversity conservation activities
  • Activities to help build a sustainable society through agroforestry

Beneficiaries of In-House Fund in fiscal 2015

Organization/Activity Name Location Activity Outline
Millennium Hope Hills Iwanuma City, Miyagi Pref. Activities to build hills using rubble and debris from the earthquake, and planting trees on them to form a breakwater to reduce and disperse the power of a future tsunami, while at the same time developing the area as an evacuation site and a biodiversity conservation center (employees participate in the activities as volunteers)
TOYO TIRES Midori-no Tsunagari (Green Connection), Mie Inabe-gun, Mie Pref. Activities to turn a thickly wooded area into a healthy forest so as to preserve biodiversity as well as to create a place where residents can relax (employees participate in the activities as volunteers)
Osaka Prefecture Greenery Fund (Wood education fund) Osaka Pref. Activities to create rooms with wooden floors and walls in childcare facilities, including nursery schools, in Osaka Prefecture, using timber produced in Osaka Prefecture (“Osaka timber”), aiming to promote the healthy growth of children and to grow and maintain forests in Osaka in a sustainable way
Society for Shinaimotsugo Conservation (NPO) Osaki City, Miyagi Pref. Activities to conserve the rich nature of the area through conservation and reproduction of endangered species such as Shinaimotsugo (Pseudorasbora pumila pumila)
Niranjana Sewa Sanga (NPO) Osaka City, Osaka Pref. Activities to plant trees and fruit trees in devastated lands in Bihar State, India and develop and promote agroforestry in the region to prevent desertification and floods as well as to restore biodiversity and eradiate famine in the region
The Environment Network of Forest & Rivers in Hokkaido (NPO) Hakodate City, Hokkaido Activities to restore riparian forests along the Ninnikuzawa River in Hokkaido by planting deciduous broad-leaved trees in areas with no trees on both sides of the middle reaches of the river, thereby creating a good river ecosystem and expanding the biodiversity conservation area
Buna-wo Uerukai (Society for planting beech trees) Kobe City, Hyogo Pref. Activities to develop forests with a rich biodiversity and high water holding capacity in Hyogo Prefecture by planting and cultivating beech and deciduous broad-leaved trees
Sennen Sango to Ikiru Machizukuri Kyogikai (Council for Revitalizing the Town with Thousand-year Coral) Anan City, Tokushima Pref. Activities to protect a huge Porites lutea coral—one of the largest in the world—found in a cove of Mugi-Oshima island in Tokushima Prefecture, by removing coral-eating creatures

Participating in the Millennium Hope Hills Project

The Toyo Tires Group supports the Millennium Hope Hills Project, launched by Iwanuma City, Miyagi Prefecture, where the Group’s Sendai Plant is located, as part of the City’s efforts to recover and rebuild after the devastation caused by the Great East Japan Earthquake. The Millennium Hope Hills Project involves building hills along the shoreline, (where there used to be a tide-water control forest consisting of Japanese black pine trees) using rubble and debris resulting from the earthquake, and planting some 300,000 trees there to form a green breakwater, while at the same time developing it as an evacuation site and biodiversity conservation center. The Toyo Tires Group has been cooperating in this project since 2013, with Sendai Plant and local sales company employees and their families participating in tree-planting. We also conduct volunteer activities in cooperation with the City, such as weeding to promote the growth of the planted seedlings.

Tree-planting

Corporate forest “TOYO TIRES Midori-no Tsunagari Mie”

Since 2014 Toyo Tire & Rubber Co., Ltd. has been engaged in the five-year project “TOYO TIRES Midori-no Tsunagari, Mie” to turn a thickly wooded area in Toin-cho, Inabe-gun, Mie Prefecture, where the Kuwana Plant is located, into a healthy forest. With cooperation from an NPO called Mori-no Kaze, we conduct improvement cutting* in a wooded area of about 5.27 hectares (large enough for Tokyo Dome to fit inside) to develop a Satoyama forest where local residents can meet and relax. We also collect and dispose of illegally dumped waste found during forest maintenance activities. Employees of the Kuwana Plant and their families voluntarily participate in these activities.

  • *Cutting and removing trees other than those that are to be retained

Employees and their families participating in forest maintenance activitiesEmployees and their families participating in forest maintenance activities

Cleaning of illegally dumped wasteCleaning of illegally dumped waste

Niranjana Sewa Sanga (NPO)

Voice
To regain a life in harmony with forests

Ms. Midori Kakihana, Representative Director, Mr. Hideaki Matsumura, Vice Representative Director, Mr. Siddhartha Kumar, Local ManagerMs. Midori Kakihana, Representative Director (Left)
Mr. Hideaki Matsumura, Vice Representative Director (Right)
Mr. Siddhartha Kumar, Local Manager (Center)

Bihar State, located in the northeast of India, has a rainy season which supports the growth of trees. However, due to excessive deforestation, irrigation farming, and the effects of climate change, the groundwater level is decreasing year by year and areas of arid wasteland are increasing there.

We are working on a project to convert barren lands in Bihar State into green lands with high water retention capacity by promoting agroforestry, so as to prevent desertification and floods and to restore biodiversity. We also aim to make the project financially self-sustainable by selling fruit grown there as a source of income.

We provide education to local children on a continuous basis to help them understand the importance of tree planting and environmental protection. Recently, local wheat farmers have begun to show interest in fruit trees. So we plan to distribute seedlings and to provide education on tree planting to them.

Since 2012 when we started the project, we have received funds from the Toyo Tires Group Environmental Protection Fund. We were able to achieve nearly 70% of our initial target by 2015. We want to restore this area back to what it used to be decades ago—a place where people coexisted in harmony with forests.

Before the projectBefore the project

As of March 2016As of March 2016

Foundation Fund: Areas of activities of the organizations to which funds were provided (fiscal 2016)

Foundation Fund: Areas of activities of the organizations to which funds were provided (Fiscal 2016)

Foundation Fund: Financial assistance made in the past (cumulative total)

Foundation Fund: Financial assistance made in the past (cumulative total)

ACTION FOR CSR