Preserving Biodiversity

Making use of the “Toyo Tires Group Environmental Protection Fund” and “In-House Fund”, the Group supports activities to preserve biodiversity and conduct educational activities.

Participating in the “Millennium Hope Hills Project’s Tree-planting Festival”

Group employees and their families participating in the tree-planting festivalGroup employees and their families participating in the tree-planting festival

The Toyo Tires Group supports the “Millennium Hope Hills Project”, reconstruction activities following the Great East Japan Earthquake launched by Iwanuma City, Miyagi Prefecture, where the Sendai Plant is located. The Millennium Hope Hills Project involves using rubble and debris from the earthquake to build hills along the shoreline, where there used to be Japanese black pine trees to project the shore, and planting some 300,000 trees there to form a green breakwater, while at the same time developing it as an evacuation site and biodiversity conservation center. We have been supporting this project since 2013, and Sendai Plant and local sales company employees and their families participate in the tree-planting festival. We also conduct volunteer activities in cooperation with the city, such as weeding, to promote the growth of the planted seedlings.

The tree-planting festival held in May 2016 were the largest ones yet, with “10,000 people planting 100,000 trees” (226 of whom were Toyo Tires Group employees). Caring for the trees will become more important in the future, and the Group will provide support appropriate for issues related to the project that arise.

Corporate forest “TOYO TIRES MIDORI-NO-TSUNAGARI in Mie”

Maintaining the forestMaintaining the forest

Since 2014 We have been engaged in the five-year project “TOYO TIRES MIDORI-NO-TSUNAGARI in Mie” to turn a thickly wooded area in Toin-cho, Inabe-gun, Mie Prefecture, where the Kuwana Plant is located, into a healthy forest. With cooperation from an NPO called “MORI-NO-Kaze”, we conduct improvement cutting* in a wooded area of about 5.27 hectares (about the size of the Tokyo Dome stadium in Japan) and remove illegally disposed of garbage we come across to develop a SATO-YAMA forest undeveloped woodland near populated area where local residents can meet and relax.

In November of FY 2016, more than 70 Kuwana Plant employees and their families took part in the improvement cutting and clean-up activities. After the work, a forest class for the families was held to educate them of the importance of forests. We will work to conduct activities that are closely tied to local communities and contribute to the environment through the preservation of forests.

  • * This refers to removing trees that are not trying to be grown.

Supporting Niranjana Sewa Sanga (NPO)

Established in 2003 to support people living in the northeastern Indian state of Bihar, the NPO Niranjana Sewa Sanga conducts various activities including providing educational and daily life support to the poor in the state, improving the position of women, and preserving the environment by planting trees and growing organic produce.

Since 2012, We have support agroforestry activities (agriculture to develop forests through a combination of growing trees and organic produce) conducted by Niranjana Sewa Sanga in Bihar State. This helps prevent desertification and floods, restore biodiversity, and eliminate hunger in the state through agroforestry, in which trees and fruit trees are planted on barren land.

To regain a life in harmony with forests

Ms. Midori Kakihana, Representative Director (Left); Mr. Hideaki Matsumura, Vice Representative Director (Right); Mr. Siddhartha Kumar, Local Manager (Center)Ms. Midori Kakihana, Representative Director (Left); Mr. Hideaki Matsumura, Vice Representative Director (Right); Mr. Siddhartha Kumar, Local Manager (Center)

Bihar State, located in the northeast of India, has a rainy season and environment conductive to growing trees. However, due to excessive logging, irrigation farming, and the effects of climate change, the groundwater level is decreasing year by year and areas of arid wasteland are increasing there.

One objective of our project is to not only convert barren lands in Bihar State into green lands with high water retention capacity through agroforestry but also restore biodiversity by preventing desertification and floods. We also aim to make the project financially self-sustainable by using the fruit grown in those areas as a source of income.

We continually educate local children about the importance of planting trees and protecting the environment. Recently, local wheat farmers have begun to show interest in fruit trees. So, we plan to distribute seedlings and to provide education on tree planting to them.

Before the project (right) As of March 2016 (right)

Before the project (right) As of March 2016 (right)