Core Value and Logo

The Value of Toyo Tires Group

Core value shows the identity of Toyo Tires Group.
Using our proprietary technologies in tire and vibration control, we create comfortable environments for people and society;
“A Commitment to creating New Value through Innovation in Advanced Proprietary Technologies”

Our 5 value-driven actions are Protect and Stabilize, Deliver, Improve and Win.

Brand Logo


On October 1, 2007, Toyo Tires unified our brand logos, which previously varied by segment. We have decided to unify our brand logos in order to strengthen our brand on a global scale and to energize our marketing activities by presenting a uniform brand image.
Vivid blue of Toyo Tires logo conveys an impression of youth.

Brand Statement

driven to perform

We introduced our brand statement “driven to perform” on May 20, 2008.

About the Logo of our brand statement

Logotype of our statement symbolizes loyalty and spirit of innovation.
The figure ofexpresses inspiration.