The Value of Toyo Tires Group
Core value shows the identity of Toyo Tires Group.
Using our proprietary technologies in tire and vibration control, we create comfortable environments for people and society;
“A Commitment to creating New Value through Innovation in Advanced Proprietary Technologies”
Our 5 value-driven actions are Protect and Stabilize, Deliver, Improve and Win.
On October 1, 2007, Toyo Tires unified our brand logos, which previously varied by segment. We have decided to unify our brand logos in order to strengthen our brand on a global scale and to energize our marketing activities by presenting a uniform brand image.
Vivid blue of Toyo Tires logo conveys an impression of youth.
We introduced our brand statement “driven to perform” on May 20, 2008.
About the Logo of our brand statement
Logotype of our statement symbolizes loyalty and spirit of innovation.
The figure ofexpresses inspiration.